We operate according to the same standards as a human food plant. We give ourselves these guidelines in order to achieve a level of quality that is unparalleled in the pet food industry. All our ingredients are approved for human consumption, meaning that they are of the same grade and quality as the food you buy at the grocery store. There are no leftovers in our food—all our meat is carefully selected and sourced from HACCP-certified factories (Hazard analysis and critical control points). We use an external laboratory for all our quality tests to ensure results are totally impartial. Another important step in our quality assurance process is traceability, which is a crucial factor for us. That is why every package has been marked with a lot number. All our pet foods are complete and balanced, and meet the nutritional standards of the Association of American Feed Control Officials (AAFCO).